New name for Norfolk wedding florist

Norfolk-based Flower30 has rebranded under a new name Myrtle & the Bee to reflect the natural progression of the blooming floristry business.

“With the ever-changing technology, a new website was a must and during this time of reflection it became clear that my design style and ethos had evolved. I wanted to promote more sustainable natural seasonal flowers keeping the luxurious abundant feel,” explains owner Sharon Pointen.

“Myrtle is not only one of my favourite plants, it also signifies prosperity in love and marriage. Together with the hard-working little bee, a true friend to flowers everywhere, it's the perfect symbol for my business.”

Based at her studio in, Norfolk, Sharon creates modern, artistic bespoke floral arrangements and installations for weddings.