SARAH JESSICA PARKER JOINS JEWELLER ASTREA LONDON

Astrea London, the pioneering luxury jeweller redefining the future of diamonds through its world-renowned luxury lab-grown diamonds, is proud to announce the appointment of Sarah Jessica Parker as its new global creative director and founding partner.

A celebrated style icon, Sarah Jessica Parker, known for playing the role of Carrie Bradshaw in And Just Like That and Sex and the City has shaped global culture and style for decades. Now, she joins Astrea London, becoming a new visionary of the global lab diamond movement and charting a bold new course for sustainable luxury, one where technology, design, and responsibility converge to transform the diamond industry.

This partnership unites two successful entrepreneurs — Sarah Jessica Parker's unmistakable New York eye with the European sophistication of Nathalie Morrison, founder and CEO of Astrea London. Together, they share a vision for the future of the diamond industry - embracing the heritage of diamonds yet redefining their purity through innovation, design and social responsibility.

As global creative director, Sarah Jessica Parker fuses the highest level of craftsmanship with Astrea London's values of innovation, sustainability, and social responsibility. She has already influenced the brand's newest collections and will launch a collection of 12 cornerstone designs later this year.

"I have always believed in sustainability and innovation in design. Joining Astrea London feels like a natural step – together, we are embracing the future of diamonds in a way that is both responsible and beautiful," said Sarah Jessica Parker.

https://www.astrealondon.com