Pandora brings lab-grown diamonds to Denmark

Pandora has the right idea!
Lab-grown diamonds seem to be the new sustainable alternative for the jewellery making industry, newly introduced to Denmark.

Identical to mined diamonds, the lab-grown kind are just as beautiful. Fitting for any special occassion, they are grown, cut and polished with 100% renewable energy and set in 100% recycled silver and gold since 2022 - it's hard not to be in awe of this feat of engineering.

To coincide with the launch of Copenhagen's new flagship store, the campaign shoot aimed to be just as inspiring. Actress and self-empowerment advocate Pamela Anderson takes centre stage as she poses proudly with Pandora's most impressive range.

Alexander Lacik, the CEO and President of Pandora, states that "lab-grown diamonds represent the future of luxury" - the influence of Pandora is undoubtedly unmatched!

To find out more about lab-grown diamonds, visit Pandora