Pronovias offers an elevated bridal experience in new London flagship store
Pronovias Group, the world leader in luxury bridal has relocated its London flagship store to the heart of Mayfair. While this new location is a mere 70 meters from the original London store, it signifies a giant leap in investment and a strong display of confidence in the future of the bridal industry. At approximately 6,000 sq ft the new store spans three floors (basement, ground floor and first floor). Reducing the store levels from five to three will improve the customer journey for brides, offering them a more intimate and luxurious experience. "All indicators point to a boom time for weddings," says Amandine Ohayon, CEO of Pronovias Group. "Our new London store will give brides the ultimate bridal experience, with expert advice from our consultants and more floor space to display our collections. True to our promise, in this new boutique we really will be able to dress the dream of every bride."