Bridal fashion news and inspiration

Pronovias offers an elevated bridal experience in new London flagship store

Pronovias Group, the world leader in luxury bridal has relocated its London flagship store to the heart of Mayfair. While this new location is a mere 70 meters from the original London store, it signifies a giant leap in investment and a strong display of confidence in the future of the bridal industry. At approximately 6,000 sq ft the new store spans three floors (basement, ground floor and first floor). Reducing the store levels from five to three will improve the customer journey for brides, offering them a more intimate and luxurious experience. "All indicators point to a boom time for weddings," says Amandine Ohayon, CEO of Pronovias Group. "Our new London store will give brides the ultimate bridal experience, with expert advice from our consultants and more floor space to display our collections. True to our promise, in this new boutique we really will be able to dress the dream of every bride."

Steamery unveil wedding care outfit guide in time for summer celebrations

Are you getting married this summer and want to know how to take care of your wedding dress, bridesmaids' gowns and suits before, during and after the big day? Then check out Steamery, the Scandinavian clothing care brand that has unveiled tips for caring for your wedding outfits. We catch up with co-founder Frej Lewenhaupt to find out more. He tells us, "Before the wedding, the primary task is to make sure your dress or suit is kept in perfect condition for the big day. Good preparation beforehand will minimize the risk of extra maintenance during your wedding day. So make sure that you store your dress or suit in a garment bag that's meant for storage. Never opt for one made of plastic because it may trap moisture that can cause the garment to catch mould and odours or get stained. The only time to use a plastic bag is during transport, to protect the outfit from bad weather. Heavy dresses should be stored lying down, for instance under the bed. Lighter dresses, tuxedos and suits should be kept hanging in their garment bag. Protect them from direct sunlight because it can make white fabrics turn yellow. It's best to store your precious pieces in a dry and dark place where they aren't cramped with other garments.

Wedding guest attire - the lowdown!

This summer is set to be a bumper year for weddings, and although multiple invitations through the door are exciting you'll be left with one very important question: what am I going to wear? Have you ever been shopping with a friend and found that she's drawn to pretty dresses, whilst you make a beeline for the sharp tailored blazers and jeans? Or perhaps you have a friend who always looks effortlessly stylish whether you're going out for coffee or attending a party. That's your individual style personalities shining through. In order for us to look good and feel great in the clothes that we wear we not only need to know the best way to wear colour but also what our style personality is. According to Colour Me Beautiful there are Six Style Personalities...

NEXT The Rochelle Series launches for summer

Get set for summer weddings and honeymoons with the latest NEXT The Rochelle Series. The collection includes statement dresses, blazers and trousers perfect for a day-to-night look, versatile swimwear in mix-and-match separates, beach-to-bar dresses and throw-and-go oversized shirts for effortless style. Cute denim shorts and jeans can be perfectly paired with flats or mules. With more than 40 pieces to pick from, there are plenty of Insta-worthy styles for any occasion with prices ranging from £8 - £54.

Where it with pride - new designs in celebration of Pride month!

In light of Pride month has, Abbott Lyon have recently partnered with Switchboard, an LGBTQ+ helpline charity, to release four vibrant new pieces. 100% of all proceeds from the collection will be donated to the charity who support a safe space for anyone wanting to discuss any matters, including sexuality, gender identity, sexual health and emotional well-being. The customisable lettering option also makes them pretty gifts for your bridal party gifts - or just a pre-wed treat for yourself!

Fashion expert reveals their top tips to style the soft colour blocking trend

On Thursday 9th June on This Morning, Gok Wan revealed that soft colour blocking is set to be the latest fashion trend that everyone should be aware of. Colour blocking is the sartorial art of blocking colours together in a stylish way without being unappealing to the eye; and the spring/summer collections were beaming with colour blocking outfits at the last fashion weeks - ideal for those looking for their wedding guest attire for a bumper summer of wedding engagements! To make colour blocking "soft", you simply pair neutral and pastel colours rather than bright colours. Sales of coloured clothing has skyrocketed in the spring months, with brands sharing the love for colour, including luxury cashmere brand, N.Peal, who has shared their top tips on how to wear the soft colour blocking trend.

Carrie Elizabeth Jewellery introduces Written in the Stars ring collection

Carrie Elizabeth Jewellery has unveiled the latest addition to their successful bridal jewellery offering, Written In The Stars, a stunning collection of vintage-inspired engagement rings and wedding bands. The new elevated ring collection is custom-made to order by talented artisans in Jaipur, India, using 14-carat solid white and yellow gold set with only the finest ethically-sourced diamonds and gemstones. New for 2022 sees the sustainably-minded jewellery brand work with lab-grown diamonds for the first time, in addition to unique 'salt and pepper' diamonds.

Get wedding guest ready with Live Unlimited London

Searching for the perfect wedding guest outfit? Live Unlimited London have a great selection of dresses, kimonos and other occasionwear, which are designed to flatter your curves and help you celebrate the happy couple in style. With sizes available from 12-28, they really have you covered. The Occasionwear pieces are effortlessly chic, and aim to get you many compliments. Each piece is designed with you in mind, to be elegant, flattering, beautiful and super easy/comfortable to wear. The 'Live Unlimited' story began in 2017 with two best friends, and now co-founders, who realised their dream was to create a stylish and coordinated collection that was synonymous with quality and attention to design detail, and went beyond a size 16.

Female empowerment with new couture collection

Jewellery brand ChloBo reveals its first capsule range, The She Who Rises Collection, from their newest category 'ChloBo Couture'. This gorgeous couture collection continues its recognisable 925 sterling silver and gold plated stacking pieces, but has taken a totally different design direction and branding look. The She Who Rises Collection features bold, trend-led, demi-fine designs at a higher price point with pieces ranging from £75 to £899 in order to elevate the brand and make a significant impact in the luxury jewellery market.

Accessorise and shine with ChloBo's new collection

Known for creating unique handmade designs encompassing the heart and soul that founder and designer Chloe Moss experienced on her travels around the world, and in particular Bali, ChloBo jewellery has adorned the arms of some of Britain's most stylish women. Sold in more than 200 stockists worldwide, ChloBo's latest offering The Sun Catcher collection is inspired by the sun's many benefits and tells a tale of new beginnings and the opportunity to fill each day with happiness, love, positivity and calmness as the sun rises – what better message for couples on their wedding day?

Get your skates on this summer with 70s-inspired styles from Impala Skate

Fashion meets fitness this summer with the trend for roller skating here to stay. Whether you're a complete beginner, or regularly enjoy this favourite pastime, get moving with Impala Skate, an Australian-born brand that's making this activity cool again with its offering of vegan-friendly, vintage-inspired roller skates, inline skates and skateboards, as well as cool accessories and protective gear designed to help you get your groove on. Insta-worthy styles influenced b the 1970s include these retro-looking pink and yellow skates, and a rose gold pair with a hologram finish designed in collaboration with Australian-born hoola hoop master and expert skater Marawa (who has six pairs of custom high-heeled roller skates that she performs in!) One of the latest additions to the ever-expanding collection is the patent plum colour and the brand recently launched the Harmony Blue style as part of its Harmony Blue Roller Skate initiative.

Scream Pretty and Hannah Martin unveil Bridal and Occasion Collection

British indie jewellery brand Scream Pretty are delighted to unveil its fourth design collaboration with make-up artist Hannah Martin. Say 'I do' to wedding season and RSVP to any summer soiree in style with Scream Pretty x Hannah Martin's latest drop. The collection includes 18 pieces across two drops and Scream Pretty x Hannah Martin Bridal has been designed by Hannah and Scream Pretty to bring playful accents to any occasion outfit. The collection features delicate tennis-chain waterfalls, stunning pearl details and classic Art Deco-inspired motifs crafted from recycled sterling silver, and gold-plated recycled sterling silver.

Lingerie experts Boux Avenue unveil flash 20% off promotion

To celebrate the bank holiday weekend, lingerie brand Boux Avenue is offering 20% off on selected lines, including their new Whimsical Wonderland Collection. The 20% off promotion launches today until Monday 2nd May. A winning combination - payday weekend, bank holiday weekend and 20% off at Boux! The Whimsical Wonderland collection brings the #Regencycore trend to life with divine details and fresh hues. Fall in love with intricate lace, delicate frills and floral embroidery designs, in beautiful feminine shapes; from longline (corset-inspired) bras to the trustworthy balconette, and everyone's favourite plunge bra.

High street jeweller Ernest Jones determines wedding trends for 2022

By analysing Google trend data and in-store interest, the team at Ernest Jones reveal the jewellery trends which are set to dominate 2022, including the wedding industry. The reoccurring theme of 2022, and one which unites most of the trends, comes from turning away from tradition. Whether it's a modern take on classic looks, for example, pearls or signet rings, or simply an awareness of where the jewellery came from, Ernest Jones reveals the top jewellery looks. The team also reveal the modern take on engagement rings, including male engagement rings and an increase in the popularity of coloured stones.

Rowley Hesselballe London bridal brand launches on rental platform HURR

Bridal Brand Rowley Hesselballe London have launched eight pieces on the online rental platform, HURR along with featuring in HURR's Selfridges store space. The pieces available come predominantly from their Bridal Collection, The Queen's Collection: Make Your Move which is a 60's Dream inspired by The Queen's Gambit and making a move. The collection consists of pant and skirt suits and sets, flowing gowns, mini dresses, jumpsuits and more, and the campaign takes these designs and reconstructs them into a celebration of the 1960's fashion and aesthetic.

Little Mistress by Vogue Williams launches

Little Mistress and Vogue Williams are delighted to debut their new collaboration; Little Mistress by Vogue Williams. The summer edit designed by Vogue and Little Mistress features a capsule of seasonal must-haves including wrap dresses, sundresses and lust-worthy occasion wear and is on sale now. Vogue's fourth drop with the award-winning brand brings her signature effortlessly chic style to the forefront. Designed for any summer occasion, from weddings to holidays, the collection focuses on dresses in a host of silhouettes. Bold blooms adorn wrap and tiered maxi dresses for a flattering, feminine style with a palette of red contrasting with muted pinks and pearly whites.

Havaianas launch new Harry Potter Collection

Celebrate the Hogwarts houses with latest collection of flip flops from Havaianas consisting of new styles inspired by the four Hogwarts houses. Will you follow the path of wisdom and go for Ravenclaw or will you choose to stride along the path of courage and choose Gryffindor? You might prefer to go with friends and take the path of loyalty to Hufflepuff or maybe you're the more ambitious type and fit into Slytherin? All four houses are represented in beautiful illustrations and colours on the iconic Havaianas TOP model, perfect for honeymoons and staycations this summer.

Quiz launches its first bridal collection, Perfect Day, Perfect Dress

Women's fashion favourites Quiz has launched its first bridal collection, Perfect Day, Perfect Dress. It includes sequin and lace dresses and jumpsuits, including a white chiffon frill sleeve maxi dress, an embellished high neck dress and a sequinned tie back dress, plus an array of dazzling jewellery, bags, hair accessories, shoes and belts, making it a one-stop-shop for brides-to-be. Quiz is also known for their fashion-forward bridesmaids' dresses, stylish occasion wear that's perfect for guests, plus honeymoon essentials.

Pour Moi to donate all revenue from new lingerie ranges to Ukraine

Lingerie, swimwear and fashion brand Pour Moi is donating all revenue from its cobalt-blue Viva Luxe range and yellow Flora range to the Disaster Emergency Committee (DEC) Ukraine Humanitarian Appeal. Like so many others, Pour Moi is saddened by the ongoing conflict in Ukraine. After already donating £5,000, Pour Moi has been reflecting as a business on what more it can do to help and support those affected by the humanitarian crisis. Coinciding with the launch of its Viva Luxe and Flora ranges in new colourways, the brand has decided that 100% of the sale of the cobalt-blue and yellow colourways within these ranges will be donated.

Lingerie and swimwear retailer Pour Moi announces launch of The Pour Moi Uplifting Women Awards

Global lingerie and swimwear retailer Pour Moi has announced the launch of their new initiative, The Pour Moi Uplifting Women Awards. Pour Moi believes that all women deserve to be celebrated, and The Pour Moi Uplifting Women awards will be an event that recognises the amazing achievements of women from across the UK. Nominations are open to the public with the award ceremony taking place on 19th May 2022 in central London. Pour Moi has hand-selected a highly esteemed panel of VIPs to help judge the awards. All have excelled in the worlds of business, entertainment, and campaigning. Pour Moi CEO and founder, Michael Thomson comments, "The expert panel will carefully assess the entries, and decide on The Pour Moi Uplifting Awards winners, based on the information supplied with each nomination."