Mane Attraction - Eyal Booker's new brand

Influencer Eyal Booker and his brother Ariel reveal their top hair care tips for grooms-to-be...

group of six models all with curly hair

Model, TV personality, and influencer Eyal Booker and his brother Ariel Booker have launched Wavy, the Everyday Curl Creme for men. Designed to maintain and enhance curls for all hair types, the everyday cream uses high-quality ingredients and lasts for up to 30 days when used daily.

Our grooms' editor, Melissa Cullen, chatted with Eyal and Ariel to discuss male hair care and the next era of men's grooming...

man in cream jumper and black trousers on a stool in a studio with curly hair

What do you suggest for grooms-to-be who are conscious about looking after their hair in the run-up to the big day?
Don't do anything drastic or try a new barber or hairdresser; the key is to get your haircut a week or two before the wedding so that if anything goes wrong, there is still enough time for your hair to grow back to your preferred look. It's important to communicate with your hairdresser about what it is you're looking for, and then you can go in for a slight touch-up a couple days before the wedding.

How do you recommend styling my hair for the big day?
The big day is all about you looking and feeling your best. Go with whatever makes you feel most confident. Our recommendation is to go for a timeless style; your pictures are going to last a lifetime and will remind you of one of the best days of your life, so it's important that you choose a style that you're happy with.

People are becoming more conscious of their impact on the environment; how can we choose products that are environmentally friendly but still good for our hair?
Always look for brands that are making a conscious effort to be more sustainable. Looking at their packaging is crucial; find a brand that uses sustainable packaging and works towards an eco-friendly future. Most brands are making a conscious effort to be more sustainable and typically mention this on their websites.

What do you consider to be the biggest development in men's hair in the past five years, and what do you think will be the next big trend?
We think it's within the formulations that are being used. In the past couple of years, consumers have trusted brands, and they weren't asking any questions. More recently, men have become more aware of the good and bad ingredients and, as such, are looking for them in the products they use. If a brand is quiet about their formulation and/or what they're putting in their products, the likelihood is that their ingredients are probably not the best for your hair.

One in four men in their 30s experiences male pattern baldness. What tips or advice can you give to help men look after their hair and delay this onset?
We have noticed that a lot of this comes down to the lifestyle that men have. It's crucial to make sure that your body is getting the vitamins and nutrients it needs, as this impacts how the body reacts to hair growth. We suggest that males experiencing baldness try taking supplements that strengthen their hair and help it grow back to its potential. This will slow down the balding process and give men a chance to keep their hair looking its best and, most importantly, feeling its best.

For more information about Wavy, visit

model in cream shirt with short curly hair
model in green shirt with should length curly hair
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