Discover your favourite shades with Barry M's new virtual try on
Using advanced AI technology, you can now virtually try on a selection of the brand's best-selling eye, lip and face products to find your perfect shade match in an instant.
Browse, play share and shop using your device's camera - making choosing your new must-have products even easier and accessible from wherever you choose to shop.
Barry M CEO, Dean Mero says, "As we mark our 40th anniversary in 2022, it's important to us to ensure our business continues to evolve. We're proud to be a 100 per cent vegan and cruelty-free brand and by introducing this virtual try on technology, you'll be able to experiement with our products in a new immersive way, which is realistic, safe and environmentally friendly too."
Founded in 1982 by Barry Mero, Barry M is the UK's leading colour cosmetics company. An independent family-run business it's based in North London where 70 per cent of its products are formulated and manufactured.
Check out the new Virtual Try On tool at https://barrym.com/pages/virtual-try-on
