New Norfolk bridal boutique

Norfolk brides-to-be on the hunt for their dream gown have a new wedding destination hotspot to check out.

White Reflections bridal shop has opened in St Benedicts Street, Norwich after a long search by owner Holly Marshall to find the ideal home. She says, “I found the perfect venue to bring my project to life. One of the things that attracted me to it was the sheer amount of space, it really matches the level of ambition I have to create something different.”

The shop is offering a range of dresses including collections for contemporary brides by young up-and-coming designers. “It's an opportunity to dismiss the conventions of bridal styles, for brides who want to project their own charisma and charm rather than conform to how they believe they're supposed to look. To my mind a wedding is not an occasion to hide behind tradition, but to show who you really are,” explains Holly.

With a background in fashion retail, styling, personal shopping and hospitality, customer service is one of Holly's top priorities. “I've learned that when it comes to buying the most important outfit of your life, the quality of customer care makes all the difference. Our aim is to create a really memorable experience for every bride that comes through our doors.”