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Cambridge make-up artist begins new chapter

model having make-up done by professional make-up artist Credit: Liz GreenhalghCambridgeshire-based make-up artist Paige Richards is embarking on a new chapter in her career. After working as a freelance make-up artist under her own name for the past seven years, she's relaunching under a new umbrella name Mirror Image and expanding to a bigger studio. The rebrand is designed to reflect how the business has grown and the range of services available.

Paige explains, "It's great to have your name recognised or known within the industry, however I felt that as I expand to a bigger studio with ambitious plans for the future, I needed to take the focus off my name to enable me to create a brand and a community."Also, it's not just about make-up and session styling, I'm also a fully qualified beauty therapist and have been for 11 years now. I offer all these services within the studio and the new name, captures the fact that my business is about the whole image."

The change is also in recognition of the talented make-up assistants that work with her and their role within the brand family. Paige only moved to the area two and half years ago and has been busy building up new clientele locally. "What better time to rebrand and relaunch than in a new town and new studio!" she adds.

Starting out in the industry at the tender age of 16, one of her greatest inspirations at the time was the TV show Britain's Next Top Model which she later worked on under the wing of make-up artist and mentor Lee Pycroft. Before going freelance she worked for leading brands, make-up artists and salons as well as TV and magazine work. Plans for the future include Mirror Image education project offering short and long courses in make-up artistry, wedding hair styling and beauty treatments. For weddings, she offers ready-made or bespoke packages to suit you as well as beauty services, hen-do make-up masterclasses or get-ready parties.

To find out more visit www.paigerichards.co.uk

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