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"My old site did a great job but it needed an update. My brand has grown up a bit and the new look is more in keeping with the creative work I'm known for. I have turned the focus away from celebration cakes to weddings and my cake school," she explains.
Imogen specialises in extraordinary, avant-garde designs and loves a challenge. "I'm constantly bowled over by the inspiration my couples bring me! I like to think of my cakes as edible art; both in terms of design and taste."
As well as creating amazing cakes, she likes to pass on her skills to others and offers not only tuition, but cake decorating parties too; great for an alternative and fun hen party activity.
Image: Camilla Andrea Photography